Identity and shopfront signage

Client: ZAHA CAD + Thesis Prints
Sector: Print & reprographics
Location: Metro Manila
Period: 2026

The shopfront artwork. Mark, wordmark and all eight services in one horizontal read.

The stacked lockup. Magenta crossbars fill the counters of both letter As — the detail that makes the wordmark its own rather than a typeface set in caps.

The brief

A print and reprographics shop serving architecture and engineering students needed to look like the place that could handle a thesis deadline. Its customers walk past a row of near-identical shops, so the sign had to say both what it is and everything it does, without becoming a wall of text.

What we did

01Built a parametric wave mark that reads as architecture, for a shop whose customers are architecture students
02Drew a CMYK-derived palette from the trade itself — cyan, magenta, yellow, black
03Produced stacked and horizontal lockups so the mark survives both a shopfront and a narrow header
04Set the eight services in a paired grid, legible at walking pace

Specification

Two lockups from one shared mark
CMYK-derived palette
Eight-service grid on the shopfront
Artwork supplied production-ready

Capabilities used

Next project

Gigabyte / AORUS

Acrylic display stand

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Size
Width and height, in feet if you have it
Location
Where it goes, and what it mounts to
Material
Or tell us what it's for and we'll advise
Lighted?
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